Having grown up the fat, frumpy, awkward girl from a dysfunctional home, it has essentially been my life’s goal to be a cliché Basic White Girl. I jest, but sprung from an unstable foundation, I have genuinely always aspired to be an unremarkable suburbanite. At first, I aimed to be the working mom with an ideal career for a family. When life… shifted those plans, my new ideal became the stay-at-home mom and wife, who returns to work as a teacher or librarian, when her children reach school age. I want to spend my thirties and forties sitting in school drop-off lines, chaperoning field trips, having family game nights, hosting fantastic slumber parties, and embarking on family road trips, all without pretense.
While I’m well on my way to this hard-won life, there are a few trends that will forever expose me for the convert I ultimately am. I do love me some printed leggings, Converse shoes, Friends reruns, avocado toast, and romance novels; however I consider Starbucks and iPhones to be for shmucks, bestsellers virtually unreadable, reality television completely unwatchable, social media an utter waste of time, and wine reminiscent of Mass. Most of all, what keeps me on the outside of all Basic White Girl social circles, is my absolute hatred for HGTV.
Aside from a handful of shows about families with over a dozen children, I’ve never been a fan of reality TV – a fact that will forever contribute to my inability to converse with my family at holiday celebrations. It’s not an elitist viewpoint, by any means. I watch plenty of trash television. I just prefer even slightly better acting and production values. While I wouldn’t cite that as a main reason for my HGTV loathing, it is a contributing factor. The disasters are just so telegraphed, the drama so rehearsed, and even a cursory Google search on the experiences of those who’ve actually been on the show will reveal that the “makeovers” are falsified in many ways. This is an issue with all reality TV, though. It’s not unique to HGTV. However…
HGTV largely disparages normalcy.
Does your patio lack acrylic hanging retro bubble chairs? Do you have family photos on your mantle, as opposed to an awkwardly large nautical statement piece? Have you yet to set up a Caffeinated Corner in your living room? Does your home actually have rooms? Well, that’s because you’re normal.
HGTV is fantasy fuel, but these things are fantasies for a reason. Living in spaces as formal, as loud, as stuffed to the brim with furniture would be overwhelming for most people. A couple of statement rooms and pieces, like a green kitchen, a deep blue velvet reading chair, or a plant corner, are enough of a “pop” for the average human, without lowering resale value. Of course, no one wants to watch a show where an average looking home is transformed into a slightly less average home with the addition of a single colorful accent wall, a patterned rug, or some new light fixtures. Unless you’re Pee Wee Herman, though, that’s likely going to be enough for your senses. I just don’t have the suspension of disbelief to look at the after photos of an HGTV room without a headache coming on at the very idea of spending every day there.
On the same topic, a common criticism of HGTV is the careers and corresponding budgets of their chosen contestants. Why does no one have a real job? Why is the budget always $900k?!? Is living in the state with the third lowest cost of living blinding me to real finances? No, actually. I just checked and it’s not. The average cost of a home in the United States is $354,649. The average in my state is $181,574. Jake and I paid $210,000 for a flip from 1980 with 2,300 square feet, counting the converted garage. It sits on 1.13 acres and has no HOA, because we’re not communists. Were we contestants with our budget on House Hunters, we’d be looking for garage apartments in Flint, Michigan.
Everyone’s house looks the same.
Somehow, while simultaneously looking down on average home décor, HGTV also manages to define the concept. When I was a kid, my mother refused to paint any room in the house any color other than white, insisting that it “makes the room smaller.” When I asked how that was possible, she conceded that while the room would still be the same size, colored walls would create the appearance of a smaller space. In hindsight, I understand her reasoning. It was the 90s, after all, and the average person knew very little about decorating and color theory.
In our modern world, this is no longer the case, as anyone who’s ever shopped for curtains or throw pillows can see from the targeted ads directing them to numerous interior design articles Yet, somehow, everyone’s living room is still painted a ridiculous shade of white called “gilded linen,” accented with “minimalist” furniture and light fixtures of wicker, bamboo, and rattan. The entire house is fitted with light colored wood, subway tile, shiplap, or marble, depending on the year it was decorated. The “eye-catching” features comprise a couple of plants, a gold-trimmed mirror, a neutral patterned rug, a wall of crosses and/or a sign declaring this .13 acre dwelling to be a “Farmhouse“. Chip and Joanna Gaines seem like lovely people, really, but my stars have they leached all the color from the world.
While the above accurately describes the varying degrees of Farmhouse Chic in the quintessential suburban/rural home, the trendy urban dwelling is positively bursting with retro 70’s colors and mod style art and furniture. Bonus points are awarded based on the number of thrifted, antique, or locally commissioned finds. Emerald green velvets, tropical patterned wallpaper à la my parents’ prom backdrop, yellow gold light fixtures, and so much wicker positively overwhelms the senses in these homes. One can’t decide if they should look at the vaguely pornographic statuary, the funky red velvet sofa, or the geometrically patterned accent wall.
None of these individual trends are bad things. A white room with light-colored wood can feel airy and light. A thrifted retro chair and brightly colored shelf or desk can draw the eye to a nice reading corner or home office space. The problem arises when normal folks in normal homes attempt to perfectly copy the spaces they see on HGTV shows, forgetting that humans will actually be occupying these showrooms. Perhaps in some cases, this look is truly what these individuals love, and it’s just not to my taste. I know people who detest color and others who abhor what they consider the mundane. If that’s the case, more power to them! I have seen so many variations of both of these extremes, though, from people who’ve visited Waco or the art museum one too many times, that I’d wager in many cases, it has more to do with getting the “right” look than the right look for them, whatever that might be… and I blame HGTV.
The choices are often impractical.
A researcher at heart and once by trade, I have actually taken quite a bit of care to avoid biased searches for this post, keeping my inquiries as general as possible, such as “interior design trends HGTV.” Still, I’ve found numerous examples of recommendations that are just completely and utterly pointless and/or impractical. The pointless ranges from a wall of clocks, to a fake mantel, to mounted decorative wooden doors, to words on the wall, my foremost detested popular décor since the first time I read the words “live, laugh, love.”
While I can ascribe what I see as pointless to a matter of personal taste, I simply cannot forgive the impractical, such as a chalkboard wall anywhere but a children’s space. Who is going to take the time to clear those shelves and counters to etch out cutesy diner drawings and phrases? How quickly is it going to get smudged? How thoroughly is it going to have to be cleaned to avoid that 1980s second grade classroom look? Who is going to dust all those knickknacks on that open shelf? What books are in those decorative stacks? Is that giant fig real? If so, what are the care instructions? If not, does it look fake up close? Why is the fireplace in the middle of the room, taking up so much space? Is it functional? If so, how does the room not fill with smoke when there are no doors? If not, why isn’t this space being occupied by something more useful or, at the very least, less structurally permanent?
Jake and I moved to our almost rural suburb of Cherokee, on the outskirts of the county, five and a half years ago. Do you know how many brick houses were painted white in 2017? Zero, because we live in a state known for it’s wind and red dirt.
What in the actual Hell, y’all? How do people not realize that these homes are going to be pink in five years? No amount of power washing is going to fix that and you can’t unpaint brick.
Why, oh why, would anyone want marble countertops? They’re more costly. They stain and are prone to etching if exposed to acid. They’re not especially heat resistant. They need to be sealed annually. There are arguably better options, but according to my research, right behind painted brick, marble is the trend of 2022, along with subway tiles. Just as with the chevron printed walls of 2010 and the grey on grey of 2015, these fads will also fade, only this time, it’ll be far more expensive to remodel.
Trendiness is expensive.
As you can see, the issues I have with HGTV all fall under the umbrella of their constant promotion of trendiness. I got a few of my examples for this post from an article titled Interior Designers Forecast 2022 Design Trends. It opens with a paragraph on the environmental impact of fleeting interior design choices and the importance of developing a long lasting personal style, before going on to push in vogue furniture, “more marble,” and even tiny homes. Other HGTV articles recommend contemporary furnishings, brightly colored chandeliers, and gold-touched wallpaper. Unless these things specifically appeal to you, they are going to get old fast, as they become just as dated as the Tuscan style décor of the early 2000s. They aren’t going to be cheap to replace, either.
When Jake and I bought our home, open floorplans were all the rage and had been for quite some time. While this is still a prominent layout in new construction, in a post-Covid world, people often find themselves working from home alongside their spouse and children. In time, open floorplans might become less popular… and that’s okay with me. Jake and I love the spacious feel of our great room, just as we love our granite countertops. We’ve no desire to erect walls or install marble to keep up with the times.
If you love your loud dining room wallpaper and furniture as much as I love the papasan chair in my red reading space full of plants, everyone else can go kick rocks. If you’re prying off your shiplap to put up subway tile, because you’ve heard that shiplap is on it’s way out, you need to turn off the TV. While it can be fun to play around with throw pillows, floor lamps, and wall art, as HGTV does encourage, the larger furniture purchases and makeovers really should be built around genuine personal preference. While I’ve seen numerous homeowners pushed to make pricey, fleeting, or impractical decisions, I have never seen personal taste come before modern style on any HGTV show… and as much I detest it, I’ve watched a lot of HGTV these last few years, which brings me to my final point.
HGTV gives me wartime flashbacks.
While all of the above reasons for my HGTV hatred are true, I’ll admit that I do possess a certain level of bias that has thrown that general distaste into flat-out loathing. Folks, I confess that I cannot watch HGTV without having flashbacks to Covid-19 infertility appointments. That chipper over voice plays, those preppy Urban White People costumes flash across the screen, someone says the words “open concept”… and suddenly I’m sitting alone in a waiting room, next to a chair with an ‘X’ taped on it, wearing a medical mask, Googling adoption horror stories to take my mind off the news.
There’s something about HGTV that is just so totally innocuous, that it has apparently been endorsed by the American Medical Association for it’s calming effect on anxious, primarily female, patients… because I rarely see it playing in any gender neutral office, such as the dentist. I get it. There’s simply nothing truly objectionable about the programming, in a broader sense. What could possibly be less threatening than home décor? Most certainly, in a year when every news story was about the number of deaths in various cities, it was the obvious choice. I suppose it worked in my favor, after all, that this experience didn’t ruin something I truly enjoy, like reruns of Friends or Bewitched… because even before it gave me flashbacks to one of the most difficult times in my life, I hated HGTV.